The Story Behind Les Nuits Collection
les nuitsstory

The Story Behind Les Nuits Collection

By The Velour Noir Edit·November 8, 2024

How our darkest, most complex collection was born from a single night in Marrakech.

# The Story Behind Les Nuits Collection Every collection has an origin story. Les Nuits began on a January night in Marrakech. ## The Night Market The medina at night carries a particular smell that is impossible to describe fully: oud smoke drifting from tea houses, the warmth of spices from closing souks, the cool mineral smell of ancient stone and the occasional burst of rose water from passing women. ## The First Sketch Back in London, the creative director spent three months attempting to capture what that night smelled like — not literally, but emotionally. The feeling of sensory overwhelm tempered by profound beauty. ## Minuit Absolu The first fragrance to emerge was Minuit Absolu. It took eleven iterations before the balance was right — the oud intense but not harsh, the rose present but not sweet, the amber deep but not cloying. ## The Philosophy of Darkness Les Nuits is not dark in a negative sense. It is dark in the way that great art is dark — complex, layered, inviting you to look closer. These are fragrances for people who are most alive after the sun goes down.

Filed Under

les nuitsstorycollectionbehind the scenes