How to Apply Perfume for Maximum Longevity

# How to Apply Perfume for Maximum Longevity You've invested in something beautiful. Here's how to make it last. ## Pulse Points: The Basics Heat amplifies fragrance. Apply to pulse points where blood runs close to the skin's surface: inner wrists, neck, behind ears, inner elbows, behind knees. ## Moisturise First Dry skin absorbs and destroys fragrance rapidly. Apply an unscented moisturiser before spraying. Alternatively, use a matching body lotion from the same line — layering dramatically extends longevity. ## Don't Rub The classic mistake. Rubbing wrists together after application breaks down the fragrance molecules and destroys the top notes. Spray and leave. ## Hair Holds Fragrance Well Mist the air and walk through it, or spray a very light amount onto your hair brush. Hair holds fragrance longer than skin. ## Distance Matters Spray from 15-20cm away. Too close concentrates the fragrance in one spot; too far wastes it. ## Storage Preserves Quality Keep bottles away from direct sunlight, heat and humidity. A drawer or box is ideal. Don't store in the bathroom.